Levi’s brand image is very strong, it cannot maintain its brand image anymore as a result of missed fashion trends.Levi’s was pushed and pulled standardizing branding to customer.
A “push” promotional strategy makes use of a company's sales force and trade promotion activities to create consumer demand for a product.
A “pull” selling strategy is one that requires high spending on advertising and consumer promotion to build up consumer demand for a product.Levi¡¦s is a very successful company producing, studying people wants and needs, selling, distributing, and promoting their products in a very competitive textile sector, especially in jean market, for many years.
Discount: Levis don’t give the discount to customers, even to the employees of the Levis. Company prices are fixed. Payment Period & Credit Terms are settled by the company.
“Levi’s LIVE THE DREAM – ON THE ROAD” campaign
Successful Campaign
Campaign to boost followers of Levi ’s® Thailand on Facebook to 10,000 people and be a key drive for Levi ’s® to extend its leadership in Thailand with more than 40% market share this year.
Broadcaster in rural areas of Thailand
“ Levi ’s launches “ Levi ’s LIVE THE DREAM – ON THE ROAD” campaign Digital marketing strategy to win in teen consumers and reinforce market leadership Levi ’s® underlines its leadership as the inventor of the world's first jeans with a global campaign “ Levi ’s® LIVE THE DREAM – ON THE ROAD” that inspires the young generation to live the life they dream for.
The campaign is part of the brand's digital marketing strategy that communicates through social networking channel by means of reality video clips on the Facebook page of Levi ’s® Thailand. The company expects the campaign to boost its followers on Facebook to 10,000 people and drive for 40% share of the jeans market
Advertising
LEVI'S THAILAND LIVE THE DREAM
Levi's have also won support of partnered department stores—Central, Robinson, and The Mall Group—in doing more roadshows to give consumers an experience of our new products and provide them with information and advice about the right fit and design for each of them.” In terms of communications strategy, the choice of channels will be based on the lifestyle of Levi ’s® target groups and will include a variety of advertising media, such as billboards, subway media, and window display at Levi ’s® shops, as well as fashion spreads on magazines.
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